Home

pinterest-business-marketing
With over 53 million users in the United States alone, Pinterest has proven that it knows one or two things about the posting and sharing of ideas. Small businesses would be wise to accept a few tips from the ever-growing successful company. Shareable Content is Key. In the Pinterest world, when a user stumbles upon a post that catches their attention, all he or she needs to do is re-pin it, thus enabling all of their own followers to view it as well. Apply this to your small business. NotRead More
facebook-self-destructing-posts
Facebook is now testing a feature that will allow users to schedule posts to be deleted. Though it is not clear when exactly the “Choose Expiration” option was released, some users of the Facebook iOS app saw the new feature earlier in the week. The social media giant often introduces new features and tests them on a small group of users in order to get feedback and monitor use. The timeframe for post expiration ranges from one hour to seven days. After the selected time period has elapsed, the statusRead More
steps-successful-ecommerce
Maintaining a fully functioning eCommerce site can prove to be quite the challenge. Customers all too often experience frustration with ecommerce sites that prove to be more like a jigsaw puzzle than a pleasant shopping experience. Ensure your site is a success rather than a headache by following these few, simple steps. 1. Put in the needed time. It takes time and dedication to turn your eCommerce site into a success. Set some time aside to go review your site. Customers appreciate full product details, such as appealing product images,Read More
twitter-joins-ecommerce
Twitter has officially installed a “buy” button, allowing users the ability to make instant purchases directly from tweets. Here’s how it works: After clicking the “buy” button, the user will be able to view the product’s full description. If the user chooses to continue, submission of shipping and payment information will follow. Twitter will then forward the order to the merchant, who will ensure the delivery. The whole process only takes a few seconds. Though the new service is currently only available to a small number of Twitter users, theRead More
digital first media on market
The nation’s second-largest newspaper, Digital First Media, is officially on the market. With 800 multi-platform news and information products and 75 million customers every month across 15 states, it is no surprise that it is still unsure whether the company will be sold as a whole, in parts, or not at all. The company, which was formed in December of 2013 through a merger of MediaNews Group and Journal Register Co, currently owns major properties such as The Denver Post, the Los Angeles Daily News, the New Haven Register, TheRead More
mobile-marketing
Location-based marketing can lead to an increase in business when the right strategies are used. Here are four popular strategies for location-based mobile marketing: Use push notifications to send location-based offers. You can target consumers by location, sending them offers for products and services available in their area. Most businesses can benefit from this type of marketing, and your offer can attract consumers to you as opposed to your competitors. Offer coupons in exchange for check-ins. Every time a consumer checks in at your business, it gains exposure. The consumer’sRead More
strengthen-digital-marketing
Marketers today are working harder than ever to ensure their strategies are current, applicable, and effective in this ever-changing, fast-paced world. Whether through the implementation of a simple, updated email campaign or a huge list growth initiative, marketers are re-raising the bar on a daily basis. Ensure your digital marketing is keeping up with the growing sophistication of online consumers by following these five simple steps. 1. Identify Your Target Market. Determine who exactly you are hoping to reach with your advertising. If you are unsure, take a moment toRead More
tox-instant-messaging
Through the use of a program named Quantum, the National Security Agency has the ability to monitor about 100,000 offline computers worldwide. Also, Quantum now enables the government to monitor iPhones and network servers. In an effort to counteract this ever-growing privacy breach, a group of 4Chan members recently created Tox, a free, private, instant messaging application. Much like Skype, Tox offers features such as messaging, calls, and video calls, and it is very user-friendly. However, unlike the other government-monitored social applications available, Tox is built on a “privacy goesRead More
google
Google+ is more than just another social network. Since it boosts online presence and increases Google SERPs visibility, it has become quite valuable to small businesses. Google+ and Google Search work together to promote higher rankings, develop integration with Google for Business, and provide valuable information such as business location, contact information, and reviews. Businesses can also search for users and promote content through the use of Google+ Circles. Effective use of Google+ requires a customer engagement strategy. Business News Daily crowdsourced tips from business owners, social media experts, andRead More
apple-mobile-wallet
After years of imagining a way to pay for goods with the simple wave of a smartphone, Apple announced on Tuesday that it has mastered the key in making this idea a reality. Though numerous companies – including Google – have attempted to produce fully-functioning mobile wallets, Apple has a great chance of mainstream success. In 2011, Google tried to promote its Google Wallet, but it only worked on certain phones powered by specific networks and while using only specific credit card carriers. Similarly, several American phone carriers have invested to promoteRead More