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Houston will have its chance to celebrate comics, Sci-fi, fantasy and pop culture with its own Houston Con. The three-day event will take place during the weekend of August 8-10. This convention will include entertainment from martial arts master and Atascocita resident Jason David Frank, who also stars in Power Rangers. He will lead a select cast from Saban Entertainment’s Power Rangers Megaforce, according to the East Montgomery County Observer. Frank will be joined by costars Alison MacInnis, Erin Cahill, Jason Faunt and Hector David Jr. The panel will alsoRead More
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Times have changed, and Facebook is no longer touted as a free marketing channel. If you’ve created a good platform for your business on Facebook, you still need to pay attention its advertising algorithms which control what users see. As a result of changes in these algorithms, brands experienced a decrease in numbers they can organically reach. From 2012 to 2014, according to a study by Ogilvy, the average page content reach dropped from 16% to 6%. In response, some brands left Facebook. Facebook is is an important marketing toolRead More
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The Value of Storytelling on Facebook for Marketers, a Facebook for Business News article, said a series of ads may be the best way to increase visits on landing pages and sales from social media ads. This strategy is different in that it does not call upon customers to make an immediate purchase. Three sequential ads lead to 87% more landing page visits according to a study of Facebook users. The users said they were 56% more likely to make a purchase after sequential ads. Sequenced ads tell the brandRead More
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Social media has become the go-to for customer service since consumers depend heavily on their smartphones. Brands now need to solve the problems expressed by consumers on social media. One angry consumer can influence other dissatisfied consumers, and it can spread quickly to friends and followers. When experiencing issues like flight delays, it can be much quicker to use social media to try to get a resolution. Rather than standing in long lines, or calling airlines that transfer consumers from one agent to another, a consumer can simply tweet theRead More
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With companies hosting and marketing live events like launch parties and conferences, social media has become a must-have strategy. Amir Zonozi, chief strategy officer at Zoomph says, “Not only are you connecting with more people at once, but you’re connecting and branding yourself, verifying your expertise to an industry and audience on a digital stage.” For an event to succeed, people need to know about it. Jamie Robinson, marketing director of 360 Cookware says, “If you have put in the work to extend your brand into the social arena, yourRead More
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On Monday, Dollar Tree agreed to buy Family Dollar Stores for $8.5 billion. They will buy the chain stores in both cash and stock. This is a major announcement since it combines two of North America’s most popular deep-discount retailers. This deal comes on the heels of activist investor Carl C. Icahn pressuring the company to explore a sale of itself. Family Dollar responded in a statement that it would explore its sale strategies in the winter. Under Monday’s deal, Dollar Tree will pay $74.50 for each of Family Dollar’sRead More
Mobizen
A new app has launched which allows you to use your Android smartphones from your PC. Mobizen, an app developed by Rsupport, the “number one remote solutions provider” in Asia is now available in the US market. Mobizen enables you to control your smartphone to view and respond to all smartphone notifications, use all smartphone applications on your PC, and even transfer files back and forth. “This free app displays a mirror image of your smartphone screen on your computer screen allowing you to access all the contents on your smartphone throughRead More
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San Diego Comic-Con International kicked off on Thursday. Fans welcomed many of their beloved superheroes and sci-fi characters. They also had to struggle with many of the changes taken place at the worldwide event. The question remains now: Is Comic-Con still a nerd fest or is it more of a pop culture festival? An estimated 150,000 lovers of comics, video games, fantasy, sci-fi and action movies are expected to attend this weekend’s convention. It’s become more of a worldwide event. There are even devoted fans of popular movies and TVRead More
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After being under Ruth Finley’s control for 69 years, the Fashion Calendar will be under the control of the CFDA. The CFDA had announced on Friday, July 25 that it had acquired the Fashion Calendar. This calendar is known as the official schedule of events and shows that take place in New York, including Fashion Week. The changes won’t go into effect until October 1. There won’t be any changes with the shows until the February 2015 (Fall 2015) runway shows. Finely will stay on as consultant of the calendar.Read More
Content-Marketing
Google algorithm updates dictate what you need to do to be recognized by search engines. SEO rankings depend heavily on good content, a website your visitors understand, and on-page practices.   Some of those practices are: Embed hyperlinks to your blog into your tweets. Use WordPress and make your titles and descriptions match your content. Use the Yoast plugin. Check your page construction HTML score and make sure it is correct. You can check it by using W3C Validator. Inform and educate your audience, and include share buttons. Make sureRead More