Though there has been quite a bit of talk about mobile payments, there doesn’t seem to be many people using it. Apple hopes to change that with its entry into the market, but it must overcome the barriers to adoption of mobile payments. Besides the need for widespread customer adoption, the price for the hardware needed in order to efficiently support mobile payment is extremely high. The POS units required at the checkout counter to make mobile payments possible are expensive, costing hundreds of dollars. Retailers would need to beRead More
Though many would argue that entrepreneurs should avoid social media due to its tendency to distract and discourage, social media is not the problem. In fact, the platforms are not only incredible for communication purposes, but the resource and marketing possibilities made available are unlike anything elsewhere. The problem is not with the social media sites themselves, but with the harmful habits that many business owners have developed, such as basic oversharing. The following are several social media practices that, if you are currently doing, you should stop right now.Read More
In an age where social media is the advertising outlet preferred by customers, marketers need to make sure that their social marketing efforts stand out from the rest. Here are 5 tips to help you dominate social media marketing: 1. Create interesting titles. When your audience reads your title, it should draw them in. Give them a reason to click the link to access your content. Titles are the first thing readers see, and they need to promise something. Be sure that your content delivers on that promise so yourRead More
digital marketing to teens
Known for constantly changing their minds and being unreliable with their interests, marketing to teens has always been a challenge. The process has only become harder with the incorporation of social media and the outbreak of ecommerce. Though the outlets in which the teens can be reached have increased, there are now so many that your business will have to pick and choose the best and least-costly ways in which to market to these particular customers. The following tips should help you determine the best way to effectively market toRead More
There have been extreme changes and advancements in digital marketing over the past few years. Digital marketing has been on the rise and is now an essential key in any company’s success. In order to be prepared for 2015, create an action plan including the following factors. 1. Content Mapping. There are three parts to the buying cycle. Awareness, in which potential customers realize that they have a need; consideration, the part where customers notice that your specific product or service is able to help their need; and decision, the point whenRead More
GoDaddy and PayPal have partnered to allow small businesses to accept secure mobile payments. Using Get Paid, an app by GoDaddy, businesses can swipe or photograph a credit card thanks to the launch of PayPal Here SDK. GoDaddy is among the first third-parties to use this new PayPal payment service. Never before has GoDaddy offered a mobile payment product allowing vendors to receive immediate payment. Prior to this release, business owners had to go through several other steps. According to GoDaddy senior vice president Steven Aldrich, business owners had toRead More
The digital world has changed marketing forever. Newspaper ads, television commercials, and billboards are no longer enough to deliver your company’s message. It is becoming more challenging to reach your audience. With crowded social media feeds and limitless streams of information, it is important to be at the right place at the right time with the ideal audience. There are tactics businesses need to use in order to be visible and relevant, and we have case studies to prove them. 1. Target the right audience. Get to know your readersRead More
Social media is currently used by 97% of marketers, who are learning how to use it to create a personalized, relevant experience for their audience. Nowadays, brands have to be social to avoid being ignored. Here are 5 social media marketing mistakes to avoid: 1. Talking too much. Aim to show more than you tell. Visual content is more engaging than texts. On Twitter, tweets with image links get 200% more engagement than text-only tweets. Find images and videos to get your message across to your audience. Sharing visual contentRead More
The workplace is being transformed by mobile technology, and this is leading B2B marketers to adjust their strategies. In order to efficiently reach mobile workers, marketers must now build new partnerships, change their messages, and transform their entire marketing strategy. Mobile business services are becoming more popular as the market expands. Forrester Research expects mobile service revenue – including analytics, experience design, mobile-device management, and mobile-app-development services – to increase from its current $11.4 billion to $32.4 billion in 2018. Mobile vendors have discovered increasing amounts of their revenue comingRead More
Crowd-funding has recently become a popular option for entrepreneurs seeking funding, as well as for investors. There are almost 200 crowd-funding platforms in the U.S. today. It makes sense that entrepreneurs are finding new ways to receive funding when more than 95% of business plans are rejected by investors. Here are five reasons why crowd-funding is the next big investment trend. 1. It’s convenient. Crowd-funding doesn’t require the paperwork and preparation that loan applications and investor proposals demand. Asking for money is as easy as choosing a platform, creating aRead More