New Ratings Measure Faith Compatibility of Super Bowl Advertisers

Faith Driven Consumer (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex (FEI), which scores more than 400 major brands for compatibility with the FDC community. Today, the group is releasing a first ever rating of Super Bowl advertisers. “The Super Bowl is a national event where millions celebrate America’s biggest game, as…

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Digital Marketing Outperforms Televison

This past year, digital marketing has taken over the advertising world. Television was the front-runner for many years, but as the popularity of online commerce rises, television could become a marketing medium of the past. According to Magna Global, television ad sales are expected to fall slightly this year, decreasing globally for the first time ever. Magna Global predicts, digital media…

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Graphik Concepts is Turning Cars Into Billboards

All businesses strive to grab the attention of potential customers. In this media crazed world, marketers look for every opportunity to reach customers, covering every last square inch of the game. Graphik Concepts, a Detroit-based company turning company vehicles into moving billboards, are helping businesses completely cover their marketing strategy, literally. "Knowing that a lot of these small businesses are…

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The Marino Org and NYU Incubators to offer PR for Startups

The Marino Organization, a full-service strategic communications firm – and the NYU Polytechnic School of Engineering today announced an agreement to provide public relations services for startups that are members of the school’s incubator program. The agreement will provide a new level of service for the entrepreneurs, including strategic counsel, press material editing, and message development. “The startups housed at NYU’s…

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