Prove ROI With These 6 Instagram Advertising Tips We Love

Instagram is one of the of the most visually appealing forms of digital advertising. It helps marketers tell their brand’s story with an aesthetic power you can’t find elsewhere. For consumers with increasingly short attention spans, Instagram has become the go-to app for image consumption. Ad recall from Instagram is an astounding 2.8 times higher than Nielsen’s norms for online…

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The Pros and Cons of Mobile Advertising for Small Businesses

JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on content marketing, while the least effective only allocate 15%. With technology, it’s easier for businesses…

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Why Enterprise Ecommerce is Moving to SaaS: 16 Examples from Toyota to Camelbak

Enterprise brands earning more than $50 million in annual revenue are no longer strapped to expensive site launches to support businesses initiatives. The retail space is competitive and ever-changing. No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. That’s why dozens of…

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