Old is Gold With SEO

Flashback to 2003 (when I started working in digital marketing) The SEO team was usually seated next to IT, sometimes in a cubicle all by themselves. No one knew what exactly they did, not even their friends in IT. The SEO team would be overheard talking about Serps and crawling, ranks and metas, headers and footers, links and trackbacks. It…

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Social Media Advertising: Facebook, Instagram, and Twitter Basics

Social media advertising is a prime opportunity for a small business. Understanding how the different platforms work and how to leverage each for small business success is also a part of running a small business. Advertising on social media is a fantastic resource for small businesses, as the campaigns are extremely customizable and can be relatively cost-efficient. Advertising on Facebook,…

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