6 Ways a Content Marketing Strategy Can Benefit Your Company’s Bottom Line

Collaboration has its benefits when it comes to content marketing. Engaging a team of content creators to work together can promote inspired ideas, strong team communication, and marketing materials that drive results for your business. But in order for your team to successfully collaborate and create marketing materials that support your bottom line, they must have a shared vision and…

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Be Limitless: How to Take Your Content Marketing to a New Level

Source: Pexels.com Content Marketing is one of the most effective methods of reaching out to people who are likely to purchase your products and services. According to the content marketing institute b2b report, 93% of b2b marketers use content marketing. Not only that, Aberdeen conducted a research and discovered that companies that use content marketing increased their conversion rates by…

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The Horrible Truth About Headlines

A piece written in the Chicago Tribune detailed a fun little prank played by a satirical news site called the Science Post. They put a story up on their site with the headline “Study: 70% of Facebook Users Only Read the Headline of Science Stories Before Commenting.” Almost 46,000 people shared the post and here’s what’s interesting about that: Below…

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