How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent

3dman_eu / Pixabay Not finding the marketing talent you need online? We can help. Despite rising competition, LinkedIn remains professionals’ go-to social network for career development, relationship development, and job hunting. Companies who use it properly not only promote their brand and win potential customers; they also leverage it as a valuable goldmine for job candidates of all kinds. The…

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How to Flag Questionable Online Reviews on Google, Facebook, and Yelp

Online authority is the backbone of a company’s reputation. A business with an impeccable track record among its customers and community is a strong contender for the position of industry leader and trendsetter. When a business does right by their customers, their reputation improves. But even the best businesses can end up being the victim of questionable online reviews. A…

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Complimentary Should Mean Free

My buddy went to dinner with his wife to celebrate their anniversary. The server overheard them talking about how many years they had been married and was flattered they chose to spend their special night at the restaurant. So, he brought them over complimentary champagne. They were surprised and most appreciative. That is, until the bill came. As my friend…

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But if you’re part of a…

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