digital marketing tips

5 Digital Marketing Facts to Consider

Digital marketing trends often shift quickly, leaving small business owners struggling to keep up and decipher what’s important. It’s not so much whether or not what you’re doing is working, it’s what you aren’t doing that often helps a company become more efficient.

Here are 5 Digital Marketing facts brought to you by Mlive.  You can read the full article here.

  1. 63% of small business owners use digital products as part of their marketing strategy. (Webs Small Business Digital Usage Survey)

  2. 85% of retailers agreed that search engine marketing is one of the most effective customer acquisition tactics. (2014 Shop.org/Forrester Research Inc. State of Retailing Online study)

  3. 78% of small businesses attract new customers through social media. (Relevanza)

  4. 77% of online consumers ages 15+ say email is their preferred channel for promotional messages from companies whom they have granted permission to receive ongoing information. (ExactTarget 2012 Channel Preference Survey)

  5. 64% of companies publish content at least once a week. (Content Marketing Institute and  MarketingProfs 2015 survey)

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