While design and aesthetics are important, functionality is the most important. If your website does not function properly or offer users the options needed to make your website easily sharable, you will not easily find success.
There are dozens of things you can do to make your website more efficient and functional all at the same time. However, trying to do a dozen different things can be overwhelming. Instead, here are 3 things you can do to improve the functionality of your blog. When you accomplish these 3 tasks, you can move on to other ways.
- Set up Google Authorship. The benefits of Google Authorship are numerous. Google is the largest search engine in the world, and their algorithms essentially set the rules of SEO. Working within any system they create will in some way benefit the success of your website. Setting up Google Authorship will connect your Google+ accounts to WordPress. This means your Google+ profile image and byline will be shown on search results pages. It will also get you a higher search ranking in Google.
- Make Each Post Pin-Friendly. Doing this is fairly simple. First, you need to add a “Pin It” button to each post. Second, each post should have an image that represents the content of the post. Finally, when you load the image, make sure the “image title” and “alternative text” are the same as the article title. This way when someone pins the article, the pin description will automatically be the article title.
- Add a Call-to-Action Footer to your Website. You have probably read that you should end every blog post with a call to action. Well, this is still true. However, you can also add a call-to-action footer to your website that will be visible regardless of where your site visitors go. You just need to choose a footer image and embed the link you want users going to as your call-to-action destination. Then, all users will need to do is click on the image.
- Collect those Subscribers! Adding a “subscribe” widget to your blog is simple, there are a number of plugins out there (free and paid) which will allow you to integrate with mailchimp and other email service providers. Or, if you’d like a pure WordPress solution, try MyMail.