J. Crew has been introducing the new vanity size: 000. The retail giant was slammed for introducing the size that fits the “Incredible Shrinking Woman,” according to The Globe and Mail.
It’s even caused concern from the U.S. National Eating Disorders Association. President Lyn Grefe fears that the new triple zero sizing “will only triple the practice of unhealthy dieting in a society obsessed with skinny.”
It’s also been slammed by people in the public eye. Celebrity chef Rachel Ray calls the new sizing “the most silly, asinine thing I’ve ever heard.”
This isn’t the only retailer that’s introducing the dangerous new size. Abercrombie & Fitch has been using the look of “scary skinny” celebrities like Alexa Chung, Kate Bosworth and Nicole Richie, according to British fashion magazine Grazia. In Hollywood, size 000 is the new “No. 1 goal,” the magazine said. Someone who’s a size 000 would have a 23-inch waist according to the A&F size chart.
It’s nearly impossible for grown women to have that size, according to Jackie Grandy, outreach and education coordinator from the National Eating Disorder Information Centre. She added that this new sizing could send the wrong psychological message to young women. Grandy added, “Zero is an absence and a way of disappearing.”
J. Crew is sticking with their decision to introduce the new size. In a recent interview with Today.com, a spokesperson for J. Crew said that the introduction of size 000 is due to a response for increased demand of smaller sizes in Asia.
Still, retailers could reduce triggered and disordered eating by readjusting their dress sizes. Grandy said, “It would be better for them to size up than to size down.”