Matt Cutts announced through his blog that the few have ruined it for the many. Due to the widespread user-abuse, guest blogging will no longer have the same SEO impact within Google algorithms.
Cutts stated the following on his blog:
“Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about how to automate guest blogging.” Cutts goes on to say, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
After his blog was published, he received an onslaught of negative comments. With one reader, in particular, accusing them of “throwing the baby out with the bathwater.” Many others vocalized their lack of appreciation for this latest change and sighted the many reasons they felt it was unfair.
Cutts did revise his post stating the following:
“I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers for search engine optimization (SEO) purposes.”
Cutts went on to say:
“High-quality multi-author blogs like Boing boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful. I just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.”
With this announcement being so recent, it is not yet clear how marketers are responding to this news. Some have suggested, this will work against Google in the long-run, as they will be ignoring a lot of potentially great content in their search results.