The National Hockey League has hired Heidi Browning as EVP and CMO of the NHL. The appointment was announced by NHL Commissioner Gary Bettman yesterday.
Browning joins the League after leading digital marketing strategies and solutions for companies including Fox Interactive Media, Universal McCann and most recently Pandora. She is expected to assume her duties at the NHL on October 10.
Browning will focus on digital and social initiatives and developments. She will be responsible for executing the League’s marketing campaigns, including strategy, creative development, production and distribution.
Browning is expected to assume her duties at the NHL on October 10.