1. Being Oblivious to Criticism
It is not possible all the time to get positive comments on your content. Negative feedback is usual. However, you should never ignore it.
A few Companies / Brands have their strategy to easily get rid of negative comments. Others think that ignoring them is the right way to go. Instead of avoiding them, you should use such circumstances as opportunities.
If it is not handled properly this may be one of the largest social media mistakes that can cost your brand in a big way.
2. Having too many social accounts at once
As per the recent Analysis most companies tend to rely on three social networks:
If we look for social media channels, we see over 500 million users on Instagram and over 100 million active users on Pinterest. The basic idea is to yield the highest ROIs for the target by the Social networks that you spend the most time on.
The sites that totally depends heavily on graphics and images, Social media networks like Instagram, Facebook, and Pinterest are ideal for them.
But if you own a site that provides professional advice, then Twitter and LinkedIn are your best bets.
3. Never add the URL inside the description box
Many brands across the web doing such silly mistakes like adding the URL inside the description box. I do not know who's managing their social media strategy.
The link that you have posted in the description box is redundant and should be removed immediately. Instead, You need to add something catchy so that more people show interest to your site. The bare link should never take up the place of a proper description.
4. Not Updating Time by Time
Now-a-days most of the companies often make the mistake of thinking that a proper cover photo, killer image, and good details in the "About Me" section is all we need to keep things going but we do not realize that this Habit should be changed immediately. Not updating regularly is a missed opportunity to scale up the results.
In other words, you must always update the page, get a proper cover photo, use good images, and share them online. This way, people will know your brand is constantly evolving.
The core idea behind this is to modify few things in your profile and always keep an eagle's eye with the analyzing caps on.
This will help you understand your audience better and you will come to know what your followers like and do not like.
5. Not Analyzing The Results
Analyzing will help you optimize and improve your existing campaigns and you'll get useful creative ideas to further your social media marketing strategy.
To get more optimized results, every business should always analyze their social media marketing efforts. It does not matter if the results are positive or negative.
But always remember that it is not about getting more followers, likes, and comments. What matters more is that you check, analyze, and understand the performance. This is crucial for a proper marketing campaign.
You can be leading the account every month, but if the effort does not convert into the lead generation, then you probably need to change your social media marketing strategy.