Sixty Percent of Retailers are Using Mobile Coupons

According to a recent eMarketer report, the majority of retailers have adapted the use of mobile coupons as a marketing channel.  Retailers, however, are still experiencing “strategic uncertainty,” citing big challenges when it comes to implementing mobile. “Almost 60 percent of U.S. retail marketing and IT professionals surveyed said their company used mobile coupons, the highest of any mobile tactic or technology,”…

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Rover Raises $1.1M Seed Round for Location-Based Mobile Marketing

Rover, an innovator in location-based mobile marketing using beacons and other technology, has raised $1.1 million in seed financing. The round included contributions from BDC Venture Capital and 500 Startups, as well as some of the most prominent angel investors in the marketing tech and SaaS industries. Additionally, Rover has created a new advisory board comprised of four of the…

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Mobile App Marketing Strategies for 2016

Mobile apps have become a daily necessity. Research by Internet analytics company ComScore reports there are currently more mobile-only Internet users than desktop-only internet users, and mobile apps usage makes up a staggering 50 percent of digital spending. The rapid trend, combined with almost 1,800 new iOS apps being released each day, businesses are now turning their efforts towards the…

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inMarket and Viggle Partner on Mobile Advertising

Viggle (VGGL) has partnered with the world's largest beacon platform, inMarket, to provide utility, targeted offers and branded engagement for local commerce. inMarket’s groundbreaking beacon and native proximity platform is expected to expand Viggle's engagement capabilities with local, contextual offers. Deployment is expected to begin in March. The offers are customized to appeal to Viggle users’ specific tastes based on their past…

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4 Quick Mobile Marketing Strategies

Location-based marketing can lead to an increase in business when the right strategies are used. Here are four popular strategies for location-based mobile marketing: Use push notifications to send location-based offers. You can target consumers by location, sending them offers for products and services available in their area. Most businesses can benefit from this type of marketing, and your offer…

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5 Tools for Mobile Success

Mobile advertising has grown over the past few years. It is now more important than ever to have a clear mobile strategy. Here are 5 tool for mobile success: 1. Mobile bid adjustments. Since 2002, mobile CPCs increased by 150%, but this cost can be controlled. Advertisers can now set mobile bid adjustments for keywords as a percentage of what…

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Increase in Paid Search

According to Covario Inc., total search spending increased by 21% while spending on mobile devices rose by 98% in the second quarter of 2014 compared to the same quarter last year. This is based on paid search spending by Covario’s clients globally. The quarterly spending analysis has been going on for 30 quarters. 25% of paid search spending is on…

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