What B2B Marketers Should Know About LinkedIn Ads

geralt / Pixabay With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage LinkedIn above all other platforms. This speaks to the inherent value that comes from LinkedIn and should be…

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Best Keywords For Online Advertising – How to Find the Right Keywords For Online Marketing Campaigns

For anyone who is trying to market or advertise on the internet, identifying the best keywords for online advertising is probably one of the most important skills for creating success. Some types of internet advertising such as banner ads or PPC can be very costly, but when you use the power of keyword research combined with the free marketing types…

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A Guide to Micro-Influencer Marketing [Infographic]

Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of the day for many online marketers. Not only big companies but smaller ones are can take advantage of affordable micro-influencer marketing techniques. Who are micro-influencers? Micro-influencers are typically influencers with…

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