How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent

3dman_eu / Pixabay Not finding the marketing talent you need online? We can help. Despite rising competition, LinkedIn remains professionals’ go-to social network for career development, relationship development, and job hunting. Companies who use it properly not only promote their brand and win potential customers; they also leverage it as a valuable goldmine for job candidates of all kinds. The…

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How Video Establishes “Know, Like and Trust” With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you. And when it comes to compelling people to purchase from…

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How to Use Personal Branding Strategies to Grow Your Company Brand

  rawpixel / Pixabay In the professional services world, dozens of businesses make the same lazy marketing mistake: They use commoditized statements to advertise their brand. “We have the best customer service.” “We offer the best value for the price” “We really care.” The marketing teams at these companies are so entrenched in the business that they forget to step…

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