When it comes to social media, it is all about letting people get to know you and your brand. It is important to build relationships and establish brand loyalty. However, there are several fairly common mistakes that entrepreneurs often make. These are mistakes that can actually turn customers away.
Mistake #1: Avoiding Social Media. There are a lot of people, who personally hate social media for a variety of reasons. It is okay to personally hate social media. However, it is not okay to avoid using social media to promote your business because of your personal feelings. There are plenty of people who don’t like “selling” but you are going to be a highly unsuccessful entrepreneur if you don’t get over that and sell your product.
Mistake #2: Talking Too Much. It is important to post to your social media on a regular basis. However, it is also highly important to acknowledge and respond to your followers. If you go on everyday, but never respond to comments or questions, your followers are going to start assuming you don’t care and/or you don’t even read what they write.
Mistake #3: Whining. For some reason, many people have chosen social media as their outlet for daily whiny, complaining, and all-around negativity. Your followers are not your buddies waiting to give you advice when you’ve had a bad day; they are your customers. This isn’t to say you shouldn’t be honest or personal, but you have to have a good day sometime, right? Avoid the nonstop negativity.
The most important thing to remember when it comes to social media is that it really isn’t about you. It is about your customers and how your company or your products can help them. You need to focus on the needs, wants, and interests of your customers. Obviously, you can’t make everyone happy all the time. Don’t feel you need to make changes because on person complained about a post you put up. However, if you are losing followers on a daily basis or getting daily complaints about your content, you should re-evaluate your content strategy.