Today, we are talking about digital marketing channels that you must consider if you are creating a marketing strategy for your business.
So, let’s start! First, do you know what digital marketing means? Well, digital marketing is all marketing activities that use digital devices or services. That includes online marketing activities – but strictly speaking, that also includes some offline marketing as well. And that is good because it would be a mistake to view online marketing completely detached from all other marketing initiatives.
Social Media Marketing
’’Social Media Marketing is the use of social media platforms and websites to promote a product or service.“
In order to have a successful social media marketing campaign, one must completely understand the specific network you wish to use. Every social network is different, so some might bring you great results, others may not.
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly- and, ultimately to drive profitable customer action.
Content Marketing strongly relies on content distribution. It could almost never be seen completely separated from other types of digital marketing that are able to fill the content distribution part.
Search Engine Optimization (SEO)
There are a lot of strategies for optimizing your website for search engines. Some are accepted by Google, and others are not. Those which are not could result in Google penalizing your website.
high quality content, social media marketing, and SEO are strongly connected. But the biggest link between them is the fact that social media and SEO are perfect distribution channels for content.
Search Engine Marketing (SEM)
Since SEO refers to the process of getting unpaid traffic from search engines, SEM refers to the ones that are getting paid. Take Google, for instance, the most popular SEM.
In SEM, one pays the search engine with an already defined amount of money for showing a marketing message at various places, using keywords or phrases.
SEM is a form of Pay-Per-Click advertising.
Pay-Per-Click Advertising (PPC)
PPC is a form of SEM since it refers to marketing methods where the marketer pays for each click on a link to a website. Search engines aside, almost all of the social networks are offering PPC advertising. These ads then appear in the feed of the targeted social media users.
Affiliate marketing is a performance-based type of digital marketing. It refers to the methods in which the marketer doesn’t pay for traffic, but for conversations. The rates are typically higher, but the risks are limited since the marketer only pays for conversations. It is most popular with bloggers or anyone who makes money from selling or advertising other people’s products.