Email Marketing: Helpful Resources & Mistakes to Avoid

Email marketing success depends on execution, building your list properly, and providing content that your subscribers will find valuable. Building a loyal list of subscribers could take years and keeping them engaged takes skill.  Let's take a look at five mistakes that could not only kill your email campaign, but also do long-term damage to your list. 1. Ineffective balance…

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The Importance of Local Search Marketing

Everything in digital marketing seems to change rapidly with technology and marketing platforms continually evolving, providing businesses with some awesome marketing options.  One thing however hasn’t changed; the importance of search engine rankings. For small businesses operating in a specific geographic area, local search in particular is critical. Check out some of the following statistics from Google: Eighty percent of…

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