The Importance of Local Search Marketing

Everything in digital marketing seems to change rapidly with technology and marketing platforms continually evolving, providing businesses with some awesome marketing options.  One thing however hasn’t changed; the importance of search engine rankings. For small businesses operating in a specific geographic area, local search in particular is critical. Check out some of the following statistics from Google: Eighty percent of…

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3 Common Customer Objections: What They Mean and How You Should Respond

Just because a customer questions your price or a feature of your product DOESN'T mean that they aren't interested in buying it! As a salesperson, you must learn the meaning behind your customers' objections in order to respond appropriately and turn each objection into a personalized sale! Objections are usually a GOOD thing. Your customer's objections are signs that they…

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