ANA is Acquiring DMA

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of…

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Ads Coming to Facebook Stories

Here come the ads within Facebook Stories. With 150 daily users, Facebook has made the decision to begin testing ads within Stories, and while they aren't clickable now, they will be soon.  With Stories about to surpass News Feed postings, this move comes just in time for Facebook to take more advertising money away from Snapchat. Users in the US, Mexico and Brazil…

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The Importance of Local Search Marketing

Everything in digital marketing seems to change rapidly with technology and marketing platforms continually evolving, providing businesses with some awesome marketing options.  One thing however hasn’t changed; the importance of search engine rankings. For small businesses operating in a specific geographic area, local search in particular is critical. Check out some of the following statistics from Google: Eighty percent of…

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Social Media: 3 Ways to Embrace Hashtags

Using hashtags in social media was introduced by Twitter in 2007. They were intended to be used as a way of connecting information, and they were embraced within Twitter. Then slowly but surely, people started using hashtags across other forms of media including Facebook, Pinterest, Instagram, and in articles. Now hashtags are readily used on television, in magazine ads, and…

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