Business Intelligence

How to Make IT Business Intelligence Team More Valuable In 4 Easy Steps

Business intelligence combines the strategies and technologies used by enterprises for the data analysis of business information including online analytical processing, analytics, data mining, business performance management, benchmarking, predictive analytics and other. Every successful company is looking forward to establishing a strong business intelligence (BI) strategy, which combines historical BI with forward-looking predictive analytics. To provide successful BI strategy, companies…

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digital age

A Dying Art in the Digital Age

The digital age has fundamentally changed the nature and function of business communication. It has blurred international boundaries allowing people to connect with each other across the world. Communication is mobilized, instantaneous, and it is easier than ever to access and share information on a global scale. The digital revolution has facilitated many aspects of the business from E-commerce to…

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diigital marketing

4 Digital Marketing Trends That Will Transform Travel and Hospitality Industry

The travel and hospitality industry is one of the world’s largest industries with a global economic contribution of over 7.6 trillion U.S. dollars in 2016 and is experiencing growth almost every year. This industry was among the first to start widely using digital in its interactions with customers because improving customer services is making clients and customers happy, which brings…

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content marketing

6 Content Marketing Questions: Answers Will Improve Your Strategy

Content marketing is receiving tremendous acknowledgment among advertisers to reach clients. Indeed, 92% of B2B advertisers utilize content marketing to reach their intended interest group, and 86% B2C advertisers consider content marketing a key strategy to target clients, as indicated by the Content Marketing Institute. In any case, not every single content marketers can accomplish their goals with regards to…

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big data

Big Data Sustainability

In the period of machine learning, blockchain, and the "internet of things" (IoT), Greenprint stays concentrated on "small data"— month to month energy, water, and waste bills standardized by building and geographic characteristics, for example, area, building compose, opportunity rates, and warming and cooling degree days. Utilizing Greenprint's shared-information benchmark drawn from these basic information (and oversaw in the cloud…

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big data

7 Things To Keep In Mind When Implementing Visualization For Big Data Projects

Powerful visualization for big data methods needs to go past simply painting lovely pictures for administration. Specialists say endeavors can enhance their outcomes by thinking about the format, designing iteratively, engaging clients and understanding business needs. Aaron Kalb, vice president of design and strategic initiatives at Alation, a data catalog provider, expressed: "The key is to tailor the specific visualization…

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content marketing

Create your own content marketing strategy in 8 easy steps

Content marketing strategy is much more than just creating and sharing content in order to attract customers. It should be the main weapon in presenting the company's mission and vision to potential consumers. Basically, content marketing is a written and visual way that the company is representing its goal, through creating, planning, delivering and maintaining useful marketing content designed to…

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