Are You Going Green?

Green marketing is a developing arena in the marketing department. It refers to the procedure wheree products and services are sold on the basis of their environmental advantages. In such a case, products can be of two types. They can either be produced in an environmentally friendly manner or they can be packaged in an environmentally way. Green marketing is…

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Complimentary Should Mean Free

My buddy went to dinner with his wife to celebrate their anniversary. The server overheard them talking about how many years they had been married and was flattered they chose to spend their special night at the restaurant. So, he brought them over complimentary champagne. They were surprised and most appreciative. That is, until the bill came. As my friend…

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But if you’re part of a…

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