Are You Going Green?

Green marketing is a developing arena in the marketing department. It refers to the procedure wheree products and services are sold on the basis of their environmental advantages. In such a case, products can be of two types. They can either be produced in an environmentally friendly manner or they can be packaged in an environmentally way. Green marketing is…

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Twitter Marketing Best Practices

Social media is here to stay and utilizing it for marketing is only going to become more important as more people embrace this channel to give and receive information. This article focuses on Twitter but these core principles can be applied to any social media or even traditional off-line marketing techniques. None of the concepts are difficult to apply. If…

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