Should Amazon CEO Jeff Bezos Be His Own Boss?

Ahead of Amazon’s annual general meeting of shareholders on May 30th, renowned proxy advisor firm, Institutional Shareholder Services, has come out in support of a shareholder resolution calling on the company to separate the role of CEO and Chair of the Board, creating an independent board chair.   Earlier this month, Institutional Shareholder Services (ISS), a renowned proxy advisor firm,…

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5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read positive customer success content claimed that it influenced their purchasing decision. But if you’re part of a…

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How to Make your Retail Store Stand Out From the Masses

If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and they simply don’t have the skills required to attract customers. The problem is that competition…

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How to Flag Questionable Online Reviews on Google, Facebook, and Yelp

Online authority is the backbone of a company’s reputation. A business with an impeccable track record among its customers and community is a strong contender for the position of industry leader and trendsetter. When a business does right by their customers, their reputation improves. But even the best businesses can end up being the victim of questionable online reviews. A…

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How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent

3dman_eu / Pixabay Not finding the marketing talent you need online? We can help. Despite rising competition, LinkedIn remains professionals’ go-to social network for career development, relationship development, and job hunting. Companies who use it properly not only promote their brand and win potential customers; they also leverage it as a valuable goldmine for job candidates of all kinds. The…

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Optimizing eCommerce Landing Pages

The search pages of online stores are often ignored, and usually provide inaccurate results, if any. When used properly, landing pages can drive conversions. The process of finding products can be simplified with the use of third-party tools. They can give retailers more control over what is visible to the searcher. Auto-suggestions can help to display alternative terms when user…

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