Gravity4 announced the acquisition of Ezlike, Inc. Ezlike is one of the largest Facebook Marketing Partners in Latin America, that did over $40 million in revenue last year. As a leader in building Facebook advertising products using the Native Ads API, the Company will be integrated within Gravity4’s existing native advertising platform. This marks Gravity4’s eighth acquisition in just nine months.
Ezlike is a three-year old company, which became a leader of Facebook advertising across Latin America by offering a fully automated self-service platform for Native Ads Optimization, DPA, and Custom Audiences for agencies and Fortune 500 brands. With this acquisition, Gravity4 will expand its Latin American footprint and broaden its prior acquisition of Triggit, which also had a significant presence in Brazil.
As a part of the eighth acquisition, Xavier Mantilla, Gravity4’s GM of Latin America, will welcome the Ezlike team in Gravity4’s offices in Sao Paulo, Brazil. Gravity4 will also expand the offering and bring the Facebook’s Native Advertising product globally to its customers.