If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and they simply don’t have the skills required to attract customers. The problem is that competition from other retail locations and online e-commerce sites is high, and it’s often hard, although not impossible, to set your store apart from the competition. Read below to learn new ways of getting your store noticed and increasing sales!
Get to Know Your Community
The target audience for a retail store is typically the local neighborhood, so getting to know your community is the best way to increase brand recognition. Strategies to make this happen include sponsoring little league games, school fundraisers or local charities. If you are able to create a poster or put your name on sports jerseys, you will create great marketing materials for your store.
Another way to get to know your community is to encourage your staff to volunteer for local causes. Consider setting up a beautification event for a community park or garden or a clean up event at a nearby beach. You can advertise in the local paper, hand out flyers or geo-target your neighbors through online advertising.
When you help your community, the residents don’t just learn about your business, but they want to thank you for your contributions by shopping at your store.
Create a Loyalty Program
Once a customer has visited your store once, do you have a strategy in place to keep them coming back? One way to encourage customer loyalty is with a customized reward program. This can include punch cards or a points system where you offer your customers discounts, extras or freebies for making purchases within your store.
Ice cream and coffee shops are great examples of businesses that can implement a punch card as part of their customer loyalty strategy. When a customer makes a certain number of purchases, they get a free item. A clothing boutique can utilize a points system that rewards shoppers with discounts or exclusive promotions once they have spent a certain amount, such as “10% off your next purchase once you spend $250 or more.”
Research the Competition
Finally, if you want to set your store apart from the masses, you need to know what they are offering. Make it your mission to visit your competitors within a certain distance, such as 10 miles, observe their offerings and customer service and write down thoughts about your experience.
This will provide you with an opportunity to see what things other business owners are doing right, and what you can incorporate into your own operations, and also to see what can be improved, and offer that to your customers!
You may require financial help should you choose to sponsor a local event, cause or charity or offer new services or products to your clients to help you stand apart from the competition.