In two weeks more than 3,500 of the best and brightest in digital marketing and SEO are to descend on Brighton for Europe’s largest SEO-themed conference, brightonSEO. With the massive industry conference now taking place twice a year, attracting delegates from around the world, it’s clear that SEO is not only a topic at the front of marketers’ minds, but one that’s constantly changing and updating.
Published globally on 28th August the new book from Lee Wilson, Tactical SEO: The Theory and Practice of Search Marketing, makes clear to marketers that it’s time to move away from the often-used short term, quick win techniques that so many rely on. Wilson, as Head of SEO at Vertical Leap and having worked in SEO since the early 2000s, is well placed explain the increasingly valuable long-term techniques which can bring marketers long-term success.
Tactical SEO starts with an introduction to SEO for those new to the subject, explaining the value of SEO and the need to find balance between dated SEO techniques and short-lived modern SEO trends, activity which works in the long-term and the short-term. Moving on to the Google ethos, search ripples, and planning for the future, Wilson uses insightful sector-specific case studies, value checklists, and more to make this book both a valuable resource for those looking to bring their web presence back to life, those looking to rank above their competition, and anyone looking for long-term success over short-term wins.
Giving advanced praise for the book, Steve Lock, Global Head of SEO for Sage Group, said that “the process-driven and value-based approach to SEO in this book is right on the money and will be valid for years to come”. Meanwhile, Kris Bezzant, Senior Vice President, HR, at Capgemini, called the book “a clear and easy-to-read knowledge base for anyone who wants to unlock the secrets of the SEO world. With practical tips and all the jargon clearly explained, this is great content for experts and novices alike”.