Content marketing is designed to help you in the long run. It should never be considered a “quick fix.”
There are some that seem to be born with the ’’content marketing instinct’’, yet others just don’t have it. Maybe that’s you. So, here are potential reasons your content marketing is not a success.
You don’t invest in quality content
When living in the world of content marketing, one should always be alert and working hard. And no. You can’t skip working days, and slack off, because it will show. You must put in a lot of consistent work in order to have a good outcome. The same thing goes for your content strategy.
You have to put in a lot of work and write high-quality content. Really put thoughts and efforts into it. Don’t just write the first thing that comes to your mind. That will only get you so far. You should write about content that speaks to the hopes, dreams, and fears of your audience, content that should educate and inform.
You don’t produce content consistently
Your success is in the hands of a long-term, consistent effort. Just like any other exercise, it takes daily effort to see the results. Especially in the beginning.
So, for instance, if you are starting a new real estate blog, this is what you should be striving for:
- Aim for 2-3 posts per week (they don’t have to be long posts, but they do need to deliver value)
- Write (at a minimum) 3-5 posts for each category … the last thing you want is for your category pages to look empty.
- Keep that content strategy in check by developing an editorial calendar and sticking to it.
Your goal should be focused on creating a website that contains all the useful information that it positions you as the expert in your field of work. This is imperative. Otherwise, you will run out of ideas and fall off base.
You don’t promote or optimize your content effectively
There s more to content marketing than just publishing content. If you are doing a lot of work and no one is there to read it, what is the point? The most important thing is targeting your audience. You will do this through promotion and optimization. And remember, authenticity is the key.
You should be sharing your content on a social network. Everytime you publish something, it should speak to someone, and that someone is likely to see it on either Facebook, Twitter, and LinkedIn. Here’s what you should do:
- Develop a subscription strategy.
- Create a newsletter.
- Once a week send an email update to your database covering the latest topics.
The results might surprise you!
Optimize your content for SEO. What this means is you should take the time to add the right title tag and meta-description to your posts. Always close with a Call To Action. What do you want readers to do next? Click? Register? Call?
This is your ship, and you are the captain, so always steer your reader towards the action you want them to take next. Gently, of course. Content creation and promotion should be ’’stuck like glue’’ when executing an effective content strategy.
We are all authentic in our own way. If you don’t think it’s the right way or your way you are missing the point. Content marketing is all about opinions, and each opinion matters. Let me rephrase that. It is YOUR opinion that matters. So use it. Use it as a tool. Use it as a weapon if need be.
And remember, keep creating quality content, be consistent and keep on promoting it!