Content Marketing Resources
What is Content Marketing?
Content marketing forming a targeted marketing strategy that approaches written content with the angle of promotion, though perceptive, engaging and attention-grabbing means. The goal is to forge customer loyalty and increase your audience for future business.
In theory, through content marketing, you are selling your products or services not through ads, but through designed information disguised as an advertisement vessel, like social media or a blog article. The essence of this content strategy is this: create and deliver consistent, interesting information to customers and the chances they will buy and continue to buy is increased tenfold.
In this day and age of endless commercials and a bombardment of email chains and click-ons, consumers around the world have turned a deaf ear to traditional marketing. The same tricks no longer are effective. They have grown wise to our tactics, and if we wish to survive, we must improvise and adapt.
This is where content marketing swoops in and saves the day. The strategy is being used by some of the best marketing minds in the world, including P&G, Microsoft, Cisco Systems and John Deere. Small businesses have also established and implemented this design and are seeing the benefits. But how do you get started?
The best way to begin and start on the right track is to completely overhaul your existing strategy. If it’s not working, move on. The most intelligent way to approach content marketing is in steps. Cover all bases before you make the big run.
The problem seems to be clear. Companies are bleeding valuable dollars through an old wound that won’t heal. The strategies of the past are holding a lot of businesses back. So when you being with you new journey, remember that you must in fact think outside of the box and completely remove yourself from the old ways of marketing.
Content marketing is not direct sales by any means. However, it does function as a two-way communication device, working to close the gap between a business and its target audience. It its foundational aspects, content marketing is not tailored to sell just one product or service, build rather to create a heightened sense of brand awareness, therefore increasing customers and ultimately profits.
Content marketing proves itself as a highly effective marketing tool for for start-ups as well. Trying to thrive in a highly competitive marketplace with a low budget to begin with, this strategy offers a stellar technique to increase a company’s standing in the business world and construct brand recognition without the substantial costs associated with traditional marketing devices like TV spots and print ads.
Content Marketing Types
By running a blog and sharing content, it provides you with the most simple and effective method of driving traffic and also increasing SEO capability. You need to publish a new blog post twice a week to keep fresh. Most importantly, your content must be original and relevant. Also look to share content from other sources like articles or industry studies. To build additional consistency and brand recognition, strive to cross-promote your blog through your company’s social media channels, which brings us to our next step.
Social media has emerged as the greatest marketing tool ever. Not only is it free in most instances, but also the reach on social media is unparalleled to anything else out there. Not only do you reach our target audience, and allow your content to be seamlessly shared with just the touch of a button. Implementing a social media strategy with guarantee your company to establish a competitive edge, and ensure that you can offer interesting, unique content on a regular basis.
On top of broadcasting your own original content, also strive to engage customers who are loyal and active to your social media machine. This will make customers feel special, and will create a consumer that only returns, but refers friends and family.
No Sales Pitch
When you give information instead of an ad, you are allowing the buyer to develop trust and gain assurance in your company. If you bombard them with a sales message, the party will be over before it could even begin. When you put forth content that is engaging, informative and creative, consumers will remember that.
Successful content marketing diminishes the need for a sales pitch. For the sake of the strategy, assume almost all consumers are highly suspicious of advertising, and make a clear effort to avoid content that comes off as pushy and promotional. You must deliver information in a creative and informative way that doesn’t deter traffic.
Video has exploded in recent years as the front-runner of the digital marketing world. A staggering amount of customers currently connect through mega-stars like YouTube and Vine, as these vessels provide a stronger visual impact than copy or text.
Commercials are expensive and time-consuming to create, but when you use social media and the tools of the age, videos become simple to produce and extremely effective. Using YouTube allows for huge marketing exposure. You can render multimedia content without the high cost and you are already provided with the perfect interface and platform to do it. Access becomes greater as well, seeing as consumers can search YouTube for key words and products. As of 2016, YouTube is the second most popular search engine in the world, so use this your advantage.
The digital marketing world is highly competitive and diverse. Sometimes, the process can be trial and error and often frustrating. However, by following these steps, you will have laid out a solid foundation for your content marketing game and will secure a path to success with focus and determination.
Content Marketing Blogs
Staying on top of the latest developments in content marketing and immersing yourself in the industry will help you become a better content marketer. These are some of the top content marketing blogs to add to your reading list.
- Content Marketing Institute: Content Marketing Institute has a wealth of actionable articles, data and resources for content marketers of any level.
- Hubspot: The founders of Hubspot actually coined the term “inbound marketing” which often gets intertwined with content marketing. On the blog, you’ll find case studies, templates and inbound marketing tips.
- Convince & Convert: Convince & Convert tackles the topic of content marketing primarily for larger organizations. It focuses on using content marketing to gain customers.
- Copyblogger: Copyblogger does a great job of teaching content marketers how to write compelling content. But there are plenty of other topics to read about on the blog as well.
- The Content Strategist: The Content Strategist is a magazine-style blog with articles about content marketing news, examples of creative campaigns and how-to guides.
- The Scripted Blog: The Scripted blog helps writers learn more about content marketing as a whole, outside of just the content creation portion.
- Sprout Social Insights: Social media is one of the most important pieces of the content marketing puzzle. On our blog, we share helpful articles about social media marketing for businesses.
- The Knowledge Bank: The Knowledge Bank is a creative content marketing blog that allows you to customize your feed to see the topics you want to read about.
- Quick Sprout: Neil Patel writes about all areas of marketing on his blog, Quick Sprout. However, a majority of the content is extremely helpful for content marketers, so it’s definitely worth adding to your reading list.
Content Marketing Tools
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!
Ahrefs is a toolset for SEO & marketing running on Big Data. We cover backlink checking, competitor analysis, keyword research and more. Give Ahrefs a try!
Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.