Rover Raises $1.1M Seed Round for Location-Based Mobile Marketing

Rover, an innovator in location-based mobile marketing using beacons and other technology, has raised $1.1 million in seed financing. The round included contributions from BDC Venture Capital and 500 Startups, as well as some of the most prominent angel investors in the marketing tech and SaaS industries.

Additionally, Rover has created a new advisory board comprised of four of the industry’s brightest minds in mobile, marketing technology and retail. The board will provide strategic counsel and guide the company as it enters its next growth phase.

Rover will use the new capital to enhance its location-based marketing platform, and strengthen its sales and marketing teams to support growth. The company will also intensify its hiring efforts in both Toronto and the Bay Area.

“Location-powered engagement is the single biggest trend taking shape in mobile right now and Rover is at the forefront of this market,” said Stuart Wheldon, partner with investment firm Wheldon Brothers Ltd. and former vice president at Eloqua Inc. “Rover has a strong ‘location-first’ vision combined with advanced technology and a great team. They are well positioned to lead this space.”

Rover serves as the missing link between beacon hardware and mobile engagement. Customers such as the Pittsburgh Penguins and Proctor & Gamble use its platform to create and deliver location-relevant information to their app users that enhance their on-site experiences and influence their behaviors. Using Rover’s CMS, mobile marketers can build and deploy rich campaigns within minutes with no coding required, and its advanced analytics provide engagement metrics that inform future campaigns. Rover’s SDK is open source and compatible with iOS and Android.

“Our vision for the future of proximity marketing goes beyond sales and extends to the customer experience,” said John Coombs, Rover CEO. “To help the market realize the full potential of this technology, we are eliminating hurdles to adoption, putting marketers in the driver’s seat and enabling engaging experiences because that’s what ultimately drives not just ROI, but also loyalty.”

Rover has experienced remarkable growth in a short period of time. Since completing the 500 Startups program, the company has increased its client base tenfold, actively engaged more than 7 million customers per month using location, and expanded its product to become the most comprehensive location-first mobile platform.

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