Startups.co recently purchased companies like Zirtual and Clarity.fm to build a “network of connected products for entrepreneurs”. The next big buy, Zana, looks to “democratizing entrepreneurship.”
Columbus Business First reported the acquisition last week, as word came from Startups.co CEO Will Schroter.
Schroter said he “plans to fold Zana’s content into the main Startups.co site, which will become the “content hub” across the company’s various services.”
Zana holds 1 million startups and a total of 20 million registered users throughout its program and Schroter is confident that Startups.co can display content to a wider appeal.
The deal was made in cash and stock, with a price in “the single digit millions.”
Zana, founded by Shea Tate-DiDonna, ”covers topics like fundraising and product development, with video lessons from various speakers.”
A bulk of Zana videos are concentrated on tech startups. Schroter comented on Zana’s significant appeal to a wider crowd of entrepreneurs, and “will be moving the tutorials further in that direction.”
The acquisition of Zana counts as Schroter’s fifth procurement of a startup in the past 18 months.