The most important thing you can do if you want to get traffic to your site from the search engines is to pick the best keywords. You must have terms that are profitable and that will bring you a lot of buyers. In this article I want to show you how to make this happen in your market.
Secret # 1:
The first thing you need to realize is that just having traffic come to your site from the search engines does not mean your going to get sales and make a lot of money.
That is a myth people believe that leaves them broke! The reason is that not all visitors to your site are the same. As well, not all the keywords will bring you quality visitors who will buy from you.
Secret # 2:
The buyer keywords are the terms that look like they are searching for something to buy. For example: I have a site in the aviation market that teachers people how to buy airplanes.
So a great keyword for me to rank for would be "Airplane For Sale." That clearly states that people are looking to buy something.
That term brings in a lot less traffic than the term "Airplane", but it is 100 times more qualified as I know what people want. For the term "Airplane" then could be looking for information on anything related to airplanes.
So make sure you realize that even though the buyer keywords bring less traffic – they will usually bring you more profit in the long run and are usually easier to get rankings for.