Tools, Apps That Help Small Businesses Manage Social Media Interactions

Most reports concur that social media is here to stay. Social media users and interactions continue to grow exponentially providing a great marketing tool. While big businesses and nation-wide chain can afford to retain special social media marketers to help monitor social media responses to campaigns and products and manage the content to effectively promote their brands, small retailers have…

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Top Retailers using Social Media to Woo Next Gen Consumers

The growing popularity of social media has made retailers use it to connect to consumers and convert fans into sales. As more technology savvy young people start working and become consumers, retailers need to fine-tune their Internet strategies to retain and increase market shares. The next generation of consumers wants to be able to access product information on the move…

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