Building Your Blockchain Brand: What You Should Know

A lot of newbie blockchain companies come across the same problem when it comes to building their brand. They are having problems when it comes to finding the balance between being dangerously revolutionary, or too traditional and out of touch. However, the established companies are sticking to the traditional marketing methods. Once the product has been created, they send out…

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Brand Lessons from Facebook

Facebook CMO Gary Briggs – a marketing professional of 29 years – previously worked at Pepsi, IBM, eBay, and Google. He shared some of the lessons he learned as he developed the brand for major social network Facebook at Ad Age’s Digital Conference held in San Francisco. “The simple everyday moments in our lives at certain times will be extraordinary…

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