ANA is Acquiring DMA

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of…

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How to Develop an Effective Social Media Marketing Strategy

Social media marketing certainly does great wonders to most businesses who utilize this. Through this, business goals were easily achieved in accordance with the company's vision and mission. Although there are lots of marketing strategies available, social media marketing is currently considered to be the most effective business tool towards the attainment of the company's target performance. Its emergence has…

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