The Importance of Local Search Marketing

Everything in digital marketing seems to change rapidly with technology and marketing platforms continually evolving, providing businesses with some awesome marketing options.  One thing however hasn’t changed; the importance of search engine rankings. For small businesses operating in a specific geographic area, local search in particular is critical. Check out some of the following statistics from Google: Eighty percent of…

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3 Online Tools for Effective Landing Pages

Landing pages are essential to the success of an online business. Your landing page is where unique visitors are directed when they click a link to your website. An effective landing page is one that is visually appealing, informative, contains great copy and promotes high conversion rates. There is nearly endless online tools design to help you create effective landing…

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