WhatsApp Is Now Free

Effective immediately in all markets, Facebook is eliminating the subscription option from WhatsApp , the messaging app it bought for $19 billion last year. This also means all current subscriptions will be cancelled. WhatsApp CEO Jan Koum announced the change in a recent blog post, saying company is “not replacing the subscription with adverts, but would instead be looking at…

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Uber And Facebook Team Up

Facebook and Uber have teamed up to promote the taxi service on Messenger. On Wednesday, Facebook announced the new launch of a Transportation option on its messaging service. The function will allow users to book an Uber right from Messenger.   "With this new feature, you can request a ride from a car service without ever needing to download an extra…

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Guess What Facebook is Testing Now

Facebook is clearly still in love with Snapchat. The company is now testing disappearing messages, which is its latest attempt at introducing features which are Snapchat like. According to Buzzfeed, messages would disappear after one hour. Back in 2012 Facebook was convinced it needed an expiring messages app. So the company spent 12 days in development and churned out a standalone…

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The Couple who Facebooks Together, Stays Together

Becoming “Facebook official” is a milestone in modern romance, and new research suggests that activities on the popular social networking site are connected to whether those relationships last. Catalina Toma, an assistant professor of communication arts at the University of Wisconsin-Madison, is the first researcher to track dating couples over time in order to examine the link between how they…

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Facebook Advertising

Times have changed, and Facebook is no longer touted as a free marketing channel. If you’ve created a good platform for your business on Facebook, you still need to pay attention its advertising algorithms which control what users see. As a result of changes in these algorithms, brands experienced a decrease in numbers they can organically reach. From 2012 to…

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