Advantages and Disadvantages of Direct Marketing

The term marketing exemplifies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so…

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Essential Features Of Social Media Optimization Service

One of the integral part of social media marketing, social media optimization includes a set of methods that are implemented to generate meaningful web traffic to a website through an array of social media promotional campaign. With the aid of social networking websites, business networking sites, online communities and blogs, social media optimization service helps to enhance the visibility in…

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Using Social Media to Increase Sales and Brand Awareness

Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful - Carlsberg's slogan and advertising of 'probably the best lager in the world' generates excellent brand awareness and reputation. This then contributions to increased sales and extremely increased profits. However, many of these companies have large marketing…

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