5 Tips To Improve Local Search

Whether you are a new business, or an old gem, we can all benefit from some solid search optimization. Below are five essential strategies to help sharpen your local search results in your favor. Successful search optimization can grow your business exponentially. Identify Your Ideal Customer Having an ideal buyer in mind will help you tailor your content, and allow…

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Google’s Pigeon and Local Search

As a result of changes to its algorithm, Google’s search results have changed in appearance for local businesses. Though not named, the updated version is being called Pigeon. SIMPartners has noted some of the changes. Local search results and SEO signals are now more closely related. This reduced duplication of Google search results. Distance and location ranking signals also seem…

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The Importance of Local Search Marketing

Everything in digital marketing seems to change rapidly with technology and marketing platforms continually evolving, providing businesses with some awesome marketing options.  One thing however hasn’t changed; the importance of search engine rankings. For small businesses operating in a specific geographic area, local search in particular is critical. Check out some of the following statistics from Google: Eighty percent of…

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