Building Your Blockchain Brand: What You Should Know

A lot of newbie blockchain companies come across the same problem when it comes to building their brand. They are having problems when it comes to finding the balance between being dangerously revolutionary, or too traditional and out of touch. However, the established companies are sticking to the traditional marketing methods. Once the product has been created, they send out…

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Unregistered ICO

3 Colorado Based Companies Have Been Accused Of Offering Unregistered ICOs

Three cryptocurrency companies from Colorado have been accused of offering unregistered ICOs by Securities Commissioner Gerald Rome. This was the end result of an investigation that was conducted by the Colorado Division of Securities ICO Task Force. The ICO Task Force is investigating potentially fraudulent ICO securities offerings. The three companies are Bionic Coin, Syberlabs Ltd., aka Crypto ARB and…

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Michael Clark

A former cricketeer partners with Global Tech for an ICO endorsement

Michael Clark, Australia’s former cricketer is endorsing an ICO platform. Having a celebrity endorse your product, brings a certain credibility to it since celebrities are viewed as trustworthy authoritarian figures. This kind of image helps with the sale of the product, and this seems to be the way that ICO platforms work too. And of course, Twitter users have their…

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digital marketing

Here’s how blockchain is changing digital marketing for good

The rapid development of blockchain and related technologies is still an abstract idea to many people, but it has increasingly more applications in many segments of the digital marketing. The blockchain technology is set to reform the marketing automation segments in the coming years. This particularly means that soon marketers will have even more effective online tools to establish trustful…

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Digital Marketing

Four Digital Marketing Trends To Pump Up Your Business In 2018

The leading companies in every industry and small businesses have something in common. They all need a specially crafted marketing plan to answer their specific needs which would subsequently bring more customers, more revenue, and more success. In order to reach this goal, that shares both the management and the employees, a company must strive for a grand marketing plan.…

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5 Tools for Email Marketing

Email marketing has been around for twenty years. Even with social media and mobile marketing emerging and growing, email marketing has continued to be effective in reaching customers and helping small businesses to grow. Email marketing has gotten far more sophisticated than it was in the beginning. Features allow marketers to manage lists, send text-only emails or media-rich messages, send…

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