The Changing Role of Media Planners and Media Buyers

Media planners and media buyers do not just focus on radio, television, magazines, billboards or newspapers anymore. In fact, with a few exceptions, magazines and newspapers are becoming obsolese. There's a host of new options available to advertisers, and professional media planners and buyers must stay on the cutting edge of an ever-changing media landscape. Expertise and business connections can…

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Importance of Media Plan

The difficulty in spending, specifically the internet advertising dollar, is determining which media mix will bring the best return in product/service revenue. The Question to be asked while performing media planning should be: Is the product suitable for branding, and increased sales, with direct-to-consumer advertising? The ROI for that expenditure varies considerably and is surprisingly low. What portion of budget…

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10 Tips To Optimize Your Insurance Agent LinkedIn Profile

Social media marketing is moving front and center when it comes to insurance agency web marketing strategies, which may encompass other terms such as insurance agency search engine marketing or insurance agency search marketing optimization. Agents and producers, owners and executives should be cognizant of this new frontier, perhaps changing the famous saying of "Go West, young man, go West"…

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Is USENET Part of the Deepnet?

Deepnet, DarkNet and other, similar terms, have been in the media a lot lately. Most famously, the hacker group Anonymous took down some sites on the DarkNet that were distributing illegal content. This has made quite a few people understandably interested in what the Deepnet really is. It's not USENET, which will become obvious as you start to understand how…

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